• Define, build, and sustain your positioning in the marketplace vs. the competition.
• Learn how to become a customer-focused, world class organization.
• Develop strategic marketing and sales plans, programs, and accountability.
• Understand the competitiveness triangle and needed strategic marketing research for superior customer results.
• Review the research-based customer-focused 15 commandments of marketing leaders.
• Discover the crucial importance of a "customer-recovery strategy."
• Explore "common sense" selling—focus your sales force and increase your rate of closes.
• Discover how to locate and meet the customer's "unarticulated" needs.
• Learn how customer service has two dimensions—both crucial, but different.
• Discover why most strategic planning teams are naturally internally focused and how to change that quickly and permanently.
• Explore customer measures that drive organization-wide change.
• Assess the current state performance of your marketing and sales strategies, actions, programs, 4Ps [?] and accountability for 21st century success.
• Learn how to "think dumb and think differently"—like a fox!
• Define the similarities and contrast the differences between marketing and sales.

Click on the images below for a FREE pdf copy of “Strategic Marketing and Sales Planning” and “Total Marketing Concept” Job Aids (color models).